Build your Business Brand with Animated Video

Brand Identity is the crucial part of any business, maintaining with strong authoritative brand is important to stay in competition in an online marketplace dominated by large brands.

The best ways that brands can compete is by inspiring loyalty among their most ardent customers.

 All marketers are subject to the 80/20 rule of marketing or the Pareto Principle. The Pareto principle states:  80% of your revenue will come from 20% of your customers.

This principle can be applied to almost every aspect of your marketing research. Consider that keeping an existing customer is 5x more cost-effective than acquiring a new one.

The first step to inspiring brand loyalty is to establish a brand identity and maintain consistency.

Having a strong brand identity leads to brand stickiness, which offers some residual marketing benefits in and of itself. Brand stickiness can lead to increased media coverage, word-of-mouth advertising, and greater customer loyalty.

One of the best ways to create and maintain your brand identity is through the use of animated marketing videos. Most online users demand videos in their day-to-day consumption and animation offers brands the ability to be creative without burning a hole in their pocket.

 

Whether you choose to outsource your animated video production or host it in-house, here are some principles to keep in mind when creating your brand identity with an animated marketing video.

 

Apply Your Brand Aesthetic

Animation offers attractive and familiar aesthetics that users and customers can identify with. When creating an animated video, it’s important to brand your videos, much like you would an info graphic, photo, or written piece of content on your site.

 

Remember to incorporate these brand essentials into your animated video to maintain consistency:

 

Company logo

Color scheme

Typography

In addition, you can incorporate your own personal touches into an animated video using motion graphics and your own personal photography. If you use illustrations, like we do, for any of your web pages then you can even incorporate your own team’s characters into a video!

 

The key here is to maintain consistency by leveraging the existing elements of your brand and applying them to the animation medium. This way customers can become more familiar with your brand, making it more memorable.

 

Animate Your Audience

The key to creating a successful brand is to define and understand your audience well.

In order to understand your audience better, you’ll need to create a buyer persona or customer avatar.

Your customer persona could include well-defined boundaries or characteristics that you discover through audience research, using tools such as Facebook and Google Ads. Your brand could be far more relevant to your audience, if you could also define how your ideal customers think, what they like to do, what they like to buy and any other psychographic information. You would tailor all your marketing communication to the persona/s you create.

You can also leverage demographic information to help target your ideal customers.

 

Demographics (Physical and Economic Characteristics)

Age

Race

Gender

Income level

Geographic region

Family size

For example, think about whether your target market is primarily male or female and how old they might be. Create a character of that persona! When people are able to identify with characters in your story, they will connect with your brands and products, helping build brand affinity.

 

Tell Your Brand Story

In today’s world, customers demand stories from advertisers and marketers alike. What better story do you have to tell, then the one about your brand?

Animated videos are fun and engaging and serve as the perfect medium to communicate valuable company news or milestones. These videos are also a great option if your business leaders prefer not to be on camera but still want to stay authentic to the brand.

 

Find the Right Medium to Represent Your Brand

Finally, it’s important to find the right medium for your story. If you choose to invest in an animated marketing video, then you need to decide what video format best suits your needs. Options for animated marketing videos include:

 

Explainer videos

Whiteboard animation

How-to videos

Product demos

Choose the medium that best represents your brand and the story you want to tell. Don’t forget to include the elements we listed above to maintain brand consistency and stickiness. For an animation company that will properly represent your brand and deliver high-quality videos that engage and educate customers, contact Visual Connections today!

Video for SEO

While you're thinking about SEO (Search Engine Optimization), you're likely falling into the lure of thinking that Google is the most effective one which can help your video content material to rank high.

Though it’s pretty easy for each person to understand why!

Google is considered because the maximum amazing and influential search engines in this era.

But, does that suggest that Google is the most effective seek engine we've got?

Now, this is something we're here to discover!

Though no search engines like Google have that strength to fit the enormity of Google, there are some that are quite underrated including – YouTube that's the hunt engine to your video content.

YouTube is taken into consideration as the second most effective seek engine after Google. It has the strength to not handiest accelerate your seek presence however also the fee of conversions.

While browsing through the second most effective seek engine – YouTube, one might encounter various maximum regarded channels and motion pictures. It could be smooth to underestimate them by believing that the channel is probably well-known and also carries a massive bunch of subscribers.

But, every YouTube subscriber or channel commenced proper from scratch or definitely started out with 0 subscribers and 0 perspectives.

So now the query arises, how a video can acquire millions of views, at the same time as the alternative video content with the identical issue is barely able to attain multiple humans?

The solution to this question is not a thriller as there may be no sorcery in the back of it. The solution is very crisp and clear – YouTube SEO!

Everyone wants their video content to get acknowledged through their targeted section of capacity clients and to accomplish that; you want to optimize your video content material. While you are posting your video content material, this specific step of optimizing your video content is mainly essential as new video creators are joining the platform at an alarming charge.

According to a survey by the State of Video Marketing 2019, 88% of the entrepreneurs are possibly to use YouTube as a channel for his or her business. In reality, observe via Business insider cautioned that a total of 567,000 hours of video content material is being uploaded on YouTube daily.

But don’t let the above stats be a difficulty in among you and your business dreams. Everything is possible, and so is to rank better on YouTube. But all you need to understand is –How and that’s precisely what we are going to enlighten you approximately in this article.

As YouTube on its personal is a seek engine, it has its very own search engine marketing practices as well.

If you really want to rank your website in SERP or if you planning to get top position by SEM with video content we are here to help you.

Visual Connections understands all aspects of SEO and makes high standard Animation Videos for all business.

Get in touch with Best Animation Company in Toronto

Tips for choosing video length for Explainer Videos

Video Production company

Confused with how to select video length for Explainer video??

Well you’re right here..!!

You have probably heard about how important explainer videos for brand building

But the all videos are not fit for your business

You need to consider some factors like length of the video, quality of the video, and what type of video it is.

Animation Company like Visual Connections helps you regarding how to select explainer videos

Before knowing the video length, you have to think your video objective

For instance, you should ask yourself some questions like

• Why you need explainer video??
• Where your video will be placed social Medias, blog, homepage or landing page?
• What is the goal accomplishment for your video??

 Explainer Videos are characterized by some unique features 

• They can be short animated videos
• They have specific goal

Here are the video length guidelines to follow

• Make 10 seconds of the video more engaging because audience always wants unforgettable start
• Don’t stuff more content on video, highlights 3-4Content  main points
• Content around the time is more important in video making, ideal length for video is 90 seconds for 225words
• Make your video short and fun
• Put attractive call-to-Action  button in order accomplish the objective
• Standard length for TV Commercial Advertisement is around 1-2mintues, but you should use this length effectively. By hiring Creative Advertisement agency you can accomplish this goal. 

At Last:

Remember the length of your Explainer video will always depend on several factors.

Regarding animated marketing videos, don’t forget to follow above basic guidelines to assure great engagement and get the most out the timing you have.

You can also contact Video Production Company for more assistance regarding Explainer videos.

3D Animation Studio Canada

Acquire best 3D animation services to grow your business

Modern animation for movies and games often relies on 3D animation. At Visual Connections take your animation to the next level with space and depth. Make it come alive for your viewers.

Out of various 3D Animation Studios in Toronto, Visual Connections is considered the best for multiple reasons. Visual connections animation of 3D products can get you amazing visuals.

Can choose us

Our 3D Animation Studio offers the best services. It includes

· 3D modelling of products

· 3D products animation services

· Architectural 3D models

· 3D character rigging services

· 3D Medical animation

We create striking image for the products which captures the customer’s attention quickly. Visual Connections concentrates on a perfect photorealistic output for presentations. The shape, size and dimensions are demonstrated lively, thanks to Visual Connections 3D product animation.

3D animation services cater the exact need of the clients. Visual Connections is upgraded with advanced technologies which help to deliver the product effortlessly. We have talented group of team that delivers creative and inspiring work.

No matter what kind of project it is, our 3D Animation Studioin Toronto helps you to finish it. We provide best quality 3d animation services.

Branding Through 3D Animation

Create a compelling brand story through 3D Animation

Animation is appealing to all groups of age and its one of the best way of storytelling. 3D Animated Video marketing is being carried out by all companies to depict their brand story. 3D Animated storytelling with help of a video acts important marketing strategies for companies to advertise their product and services, as well as create an awareness regarding their brand. A 3d animated storytelling video tells story with attractive and engaging video.

Creating a video with help of 3d animation helps the customers understand the product and service and what they can expect from it. 3d Animation videos also lets differentiate the product or service from your competitors.

The reason behind making a brand story with help of 3d animation company is to project the brand existence. Through 3d animated videos viewers attention can be hold. A noteworthy brand video leaves huge impact on the audience and also we can target the right audience. 

3d Animation video helps in 

· Boosting your SEO 

· Increases website conversion rate 

· Presents the brand story accurately 

· Hold attention of viewers for longer time 

· Leaves an impact on the audience 

· Helps to stand out of the crowd 

· Reaches to large audience in short span of time

At present businesses that are making use of animated videos as their marketing plan are reaching out to audience quickly and making their brand grow faster. 

New in market and want to get noticed, just make an intro 3d animation video covering what the product or service is about and what all you offer and how they can reach you. Post this video on your website and social media platforms and get noticed and attention of the customer. So what’s the wait for get top 3D Animation Company in Toronto and mark your brand story in more engaging way. 

How Animation Useful in Advertisement

Why Animation Video is best for your advertising strategy?

Video is a most engaging instrument to convey a message or idea. When compared to info graphics to video advertising, video is most preferred form of advertising as it holds the attention of viewers for a while and conveys the message in seconds of time. Making use of animation in video making adds advantage to the marketing strategy. People are running out of time and don’t have patience to read. Thus advertising video must be done in very precise and clear manner that clearly conveys the message of the product or service advertised.

There is huge shift in advertising field from usual text description to visual description. There are more chances to buy product after watching the video. Adding video on landing pages increases chances of generating leads. Most of the users look for video which has explained services which satisfies their search and what for they were looking for. 

If animated video isn’t part of your marketing strategy, look one for it. Animated videos have lots of benefits, first animation attracts viewers. If we see users on internet have short attention to watch or see, so making a video that lasts for shorter time and conveys its massage within that time frame is possible only through animation.

Animation videos bring life to ideas. With help of animated videos you can explain complex concepts in very precise manner. And at the same time animation video brings fun and entertainment to viewers. Also animation video is cost effective when compared to live shoots.

A successful marketing strategy depends on selecting the right the Animation Studio that understands your requirements and delivers creative animation videos. In recent time many businesses are making animation advertising as their must have marketing campaign. Animation helps express your brand exactly how you want the audience to view about the product or service. 

3D Animation Studio Toronto

Get best 3d animation visual experience

3D Animation being one of the most popular visual forms of representation has gone beyond from entertainment field and making an impact in fields like gaming, education, corporate, movies, advertising and also useful for business recognition in the market. They help to demonstrate complex product and services with ease.

If you’re looking to explain certain things, you can rely on 3D Animation Studio in Toronto. We provide all services of 3d animation. Design concept and production concept are provided by us. Visual Connections is ideal solution for 3d Animation requirement for films, gaming, visual effects, advertising and commercials.

We have a creative team who strive hard to get you striking images and videos for your business so that it leaves a long lasting impression on the viewers. Our creative talent with well equipped advanced technology helps deliver the required project as per the client’s satisfaction.

Visual Connections 3D Animation Company in Canada offers creative works and also believes in quality works. Our dedicated team always works hard to provide best results. 

So what are you waiting for have any requirement for 3d animation revert to us.